Privacy policy
Last updated: October 22, 2026
1. Who is responsible for your personal data?
The responsible entity is Seoul Grace L.L.C-FZ, a limited liability company registered in Meydan Free Zone, Dubai, United Arab Emirates, under business licence number 2652309.01.
Registered address: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates.
For privacy questions or requests, contact contact@seoulgrace.ae or +971 (0)58 550 9433.
2. Personal data we may collect
Depending on how you use the website, we may collect your name, email address, telephone number, delivery and billing address, order details, payment status and transaction information, customer service messages, marketing preferences, and information you provide when you communicate with us through email or WhatsApp.
When you browse the website, we may also collect technical and usage information such as your IP address, browser and device information, pages visited, approximate location derived from technical data, and interactions with the website. This may be collected through Shopify, Google Analytics, Meta Pixel, Klaviyo and cookies or similar technologies, subject to applicable settings and law.
Seoul Grace does not need your full bank-card number or card security code to process an order. Card payments are processed through the payment service made available at checkout.
3. How we use personal data
We may use personal data to process and deliver orders, take payments, provide customer support, respond to questions and complaints, send order and service communications, manage returns and refunds, maintain website security, understand website use, improve the website and services, send marketing communications where permitted and where you have chosen to receive them, and comply with legal and regulatory obligations.
4. Legal bases and marketing choices
We process data where it is necessary to perform or take steps relating to a contract, comply with a legal obligation, protect the security and operation of the website, or where you have provided consent. You may refuse or withdraw consent for marketing communications and non-essential tracking where those choices are made available.
You can unsubscribe from marketing emails using the unsubscribe link in the message or contact contact@seoulgrace.ae. This does not stop essential communications about an order, payment, delivery, return or security matter.
5. Sharing personal data
We may share relevant personal data with Shopify, payment service providers, delivery and logistics providers, technology and hosting providers, analytics providers, marketing providers including Klaviyo, Meta and Google, and communication providers including WhatsApp, where needed for the purposes described in this Policy. We may also share data where required by law or with professional advisers and competent authorities.
We do not sell personal data. We do not share personal data for promotional purposes except as permitted by applicable law and your marketing choices.
6. International transfers
Some service providers may process personal data outside the United Arab Emirates. Where personal data is transferred across borders, Seoul Grace will apply the requirements and safeguards required by applicable UAE data-protection law, including where relevant consent or contractual safeguards.
7. Retention and security
We keep personal data only for as long as it is needed for the purposes described in this Policy, to provide the requested services, to resolve disputes, to comply with legal, accounting or regulatory obligations, or to protect our legal rights. We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse or disclosure. No online transmission or storage system can be guaranteed to be completely secure.
8. Your rights
Subject to applicable law and any relevant conditions, you may have the right to request access to information about the processing of your personal data, correction of inaccurate data, deletion or erasure, portability, restriction or stopping of processing, and withdrawal of consent. You may also object to certain processing, including automated processing where applicable.
To make a request, contact contact@seoulgrace.ae. We may need to verify your identity before responding. You may also have the right to submit a complaint to the competent data-protection or consumer-protection authority.
9. Cookies and similar technologies
Our use of cookies, pixels and similar technologies is described in our Cookie Policy. You can also manage cookies through your browser settings, although disabling certain technologies may affect website functionality.
10. Updates
We may update this Privacy Policy when our processing activities or legal obligations change. The updated version will be posted on this page with a new update date.